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H&M In-store
True
x
H&M
Client
Kennedy
Venue
London
Date
2024
The dynamic London launch of H&M's A/W collection
H&M’s flagship stores were transformed for the launch of their Autumn/Winter collection, with True Staging creating stunning in-store installations and eye-catching window displays.
3m tall rotating totems greeted customers as they entered the Oxford Circus and Regents Street stores. The walls of the store were clad with formed pyramids and the windows displays were backed with slumped panels.
The window at the Kings Road store were displayed with blown acrylic niches.
The collection was launched with an unforgettable event at the Copper Box Arena, where Charli XCX performed live for the star-studded audience. True were on hand to install a custom floor, handrail boxing and 10m step & repeat wall.
