Next Project
Xbox Series X Launch
True
x
Xbox
Client
UNIT9
Venue
New Change, London
Date
2020
A spectacular holographic display on a London rooftop livestreamed to launch the new Xbox Series X.
TRUE helped broadcasting and media production company UNIT9 deliver a virtual launch for the new Xbox Series X, by creating a 3.6 metre high monolithic structure on a London rooftop. This attention-grabbing installation, built to replicate the design of the new console, formed the centrepiece of a six-hour livestream broadcast counting down to it’s launch on YouTube.
The structure was transformed into a digital, interactive canvas with an immersive mix of 3D animation, real-time holograms and other visual effects, combined with a 3D soundtrack that engaged the global gaming community in the virtual event of the year
